Test Page Short Title

ANVIL’S NEW ‘MOTHER NATURE’ CAMPAIGN FEATURES THE WORK OF THREE-TIME ACADEMY AWARD-WINNING COSTUME DESIGNER COLLEEN ATWOOD AND PHILLY-BASED THINK-TRAFFIC to CONVEY best-in-class services

PHILADELPHIA, PA (September 13, 2022) When a leading home remediation and restoration company meets three-time Academy Award winning costume designer Colleen Atwood, you get a powerful, exquisitely outfitted Mother Nature who causes havoc for homeowners. Created by Think-Traffic, Anvil’s new campaign combines the unexpected pairing of home remediation and fashion to communicate Anvil’s best-in-class remediation services.

Anvil Remediation & Restoration has seen a dramatic 500+% increase in customer inquiries after investing in marketing and advertising efforts with agency of record, Philadelphia-based Think-Traffic, who helped them conceptualize and produce this one-of-a-kind national television campaign.

Anvil President Paul Friedman says, “After a lengthy search, we landed on Think-Traffic, the agency that manages marketing for successful national franchises and that we believed would help us achieve our vision to grow nationally. I am happy to report that after this campaign launch, that is where we are headed.”

This advertising spot features the work of three-time Academy Award winner for costume design, Colleen Atwood. Atwood has been nominated twelve times for her costume design on films such as Chicago, Alice in Wonderland, Memoirs of a Geisha, Snow White and The Huntsman, to name a few.

Disaster Restoration brings to life a characterization of Mother Nature and the havoc she unexpectedly causes homeowners—a storyline cleverly designed by the Think-Traffic creative and marketing team.

With the guidance, direction and brand stewardship from Think-Traffic, Anvil has seen exponential revenue growth following the nationwide release of this digital spot. (View commercial here: https://bit.ly/3Ox5fng).

“It was the best decision we have made. We couldn’t be happier with how this creative concept of Mother Nature came to life and we are so fortunate to have the talented Colleen Atwood be a part of it.” says Marie Friedman, Anvil CEO and head of day-to-day marketing.

“We’re proud of the work we have done on behalf of Anvil, but more importantly, we are thrilled with the business growth they have achieved. We’re pleased they have trusted us with their brand and invested in the production of this national campaign,” said Kate Talamo, President & CEO, of Think-Traffic.

Paul Friedman says, “It took a creative team to tell our brand story, and that’s exactly what Think-Traffic did.”

.seperator, .grid-container.full {display: none !important;}