Pack your bags for a globally inspired branding adventure.
30+ years. That’s how long it was since Saladworks introduced a new menu. So when they rolled out their new globally inspired Flavor Your World menu, we were on board for the ride. The new menu provided a pent-up, COVID world with a much-needed travel-themed adventure. Our brand identity for these new offerings was inspired by vintage travel imagery and the language of exploration — taking guests on a scenic journey from the US to Italy, Greece, Asia, Mexico, and back again. We launched an integrated campaign including new menu designs, social and email campaigns, a full rewards push, a microsite, and more. These Flavor Your World items continue to thrive on the Saladworks menu, bolstered by our branding. Come along on our next adventure?