It’s a hazmat life
It’s a serious issue, so we chose a quirky approach to really get people’s attention. While other agencies may have hesitated to portray an ordinary family wearing hazmat suits to bring awareness to radon, the second leading cause of lung cancer, we dove in mask first. This broadcast and outdoor campaign follows a family doing everyday things like laundry and eating dinner in not-so-everyday hazmat gear. Our ongoing work as Anvil’s agency of record has led to a dramatic 500+% increase in their customer inquiries, so we’d say our out-of-the-box ideas are paying off.