when it comes to product launches, we know all the smoothie moves
Frutta Bowls planned to kick off summer with limited-time flavors inspired by childhood favorites. And their new orange cream, banana fudge and cherry pie smoothies really got our juices flowing. So to launch these new products, we created a look and feel around the memories of an Endless Summer, back when summer days seemed to last forever. By developing custom illustrations, we explored the bright colors and cool pop vibe of the 1980s to create the nostalgia of waiting for the ice cream truck. The result of our pop-inspired launch? A very pop-ular summer campaign. And a little yum in the sun.