A partnership that fuels kids everywhere
In response to the growing hunger problem caused by the pandemic, Saladworks teamed up with No Kid Hungry. Their goal? For Saladworks franchises to raise enough donations to provide one million meals for kids in need. We got to work right away, branding the partnership and creating a robust Million Meals Challenge marketing campaign. Outreach included social media, weekly emails, point of purchase, in-store collateral, bag stuffers and a microsite for donations.