Milk Pep

We put some pep in MilkPEP’s step.

MilkPEP, funded by the nation’s milk companies to educate consumers and increase milk consumption, put our digital VSBLTY cooler program to the test in 11 ShopRites in NJ and PA. Our cooler door featured photos and video that gave shoppers a rich, immersive experience through intuitive touch. They were then prompted to open the cooler to reveal the milk inside. The supermarkets with our coolers drove increased milk sales compared to other locations—and our analytics provided an in-depth look at store traffic with never-before-seen insights on shopper demographics and psychographics. Got milk? Yes we do.